Wagg Unveils New Small Animal Product Packaging
18/01/2007
Leading pet food manufacturer, Wagg, has unveiled its new packaging design for its extensive range of small animal products.
The contemporary design features clear photography against a background of eye-catching colours. The back of the packaging features clear icons which provide a simple guide to the health benefits of each of the products – Bunny Brunch, Guinea Pig Crunch, Hamster Gerbil Munch and BunnyTime.
This new packaging follows the recent rebranding and design of Wagg’s dog food products and completes a consistent look and feel across Wagg’s entire product range.
Tom Page, Director of Wagg, said “Our new small animal packaging continues to place emphasis on the healthy qualities and value of Wagg’s food products. The clear icons and customer information underline our commitment to ensuring that pet owners are able to choose the right food for their animal."
“2006 was an exciting year for Wagg, as we welcomed new employees, introduced new products and launched our second TV advertising campaign. This new packaging launches us into 2007 and hopefully, another successful year.”
Recent research conducted by TNS across 15,000 UK households shows that Wagg is now established in the top three dry dog food manufacturers and, in volume, Wagg Complete is the second largest complete brand. Consequently, the brand is growing faster then the overall market and is showing better growth rates than the leading brand.
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