About Wagg

History

It all began back in 1923 when the current MD’s grandfather set up an animal feed mill in Tadcaster, North Yorkshire. The company was known as Page Feeds and supplied the farming community through four feed mills that were strategically placed around Yorkshire.

We started to manufacture pet food in the 1980s. By 1990 we’d stopped producing animal feeds for farming, had changed our name to Wagg and had moved to our current purpose built site at Topcliffe, near Thirsk.

During the 1990s we expanded the complete dry dog food range, moved into small animal foods and doubled our capacity by extending the Topcliffe site.

In 2002 we opened our dog food extrusion factory and kitted it out with the latest production equipment, capable of producing in excess of 40,000 tonnes of extruded product per year. 2007 marks yet another development as we double our pet food capacity, with a second extruder, and increase further our total blending capacity.

Growth, innovation and expansion aside, Wagg is a family company, with two generations in the business as well as some very long standing and loyal members of staff. Our aim is to provide the highest quality pet food products in the UK at the best possible prices through constant improvement in manufacturing processes, focus on research and an innovative approach to nutrition.

Today our products are stocked through a broad range of retailers in the UK, from supermarket chains to small independent pet shops.